Casa del Somi provides creative direction to lifestyle, hospitality, and luxury-adjacent brands.
Committed to thoughtful, refined, and contemporary ideas, we focus on creating narratives that are true to the identities of our clients. Our approach is editorial and detail-driven, allowing brands to express their values with clarity and intention.
We have developed a strong expertise in visual storytelling, with a deep understanding of social media, content, and digital platforms as essential tools of communication.
Our studio offers expertise across all aspects of brand development: creative direction, visual identity, content creation, photo and video campaigns, events, and editorial design.
Casa del Somi is based in Montreal and works with clients internationally.
Marie-Eve Petit, known to most as Mimi, is the founder and creative director of Casa del Somi. Her work is defined by precision and emotion in equal measure. Long before launching her studio, Marie-Eve was known for noticing what others missed. She would stop mid-walk on the way to dinner because a storefront signage had the perfect typeface. She would stand there for minutes studying the kerning, the spacing, the proportion, trying to understand why it felt so right. She was often late, distracted by details no one else noticed. That instinct became the foundation of her practice.
Florence brings structure, refinement, and precision to the studio. with a strong understanding of branding systems and visual identity, she helps translate creative direction into cohesive graphic worlds across digital and print. her attention to detail and calm approach make her an essential part of the team.
Gloria brings structure, care, and balance to the day-to-day operations of the studio. she helps oversee client communication, organization, timelines, and the many moving parts behind each project to ensure every client feels genuinely taken care of. highly detail-oriented and deeply thoughtful, she brings a calm and sensitive approach that naturally elevates the experience around every project.
What started as a friendship quickly became a creative partnership. val brings a thoughtful eye, a strong visual sensitivity, and a natural instinct for design. with a background in interior design and constant inspiration drawn from her travels, she approaches content through a refined and detail-oriented lens. through content creation, creative direction support, shoot assistance, and visual storytelling, she helps bring ideas to life in a way that feels effortless, warm, and intentional.
With a natural eye shaped by fashion, interiors, and hospitality, Marie-Eve approaches branding as a discipline of refinement. Fashion taught her proportion. Interiors taught her atmosphere. Hospitality taught her experience. Design became the language through which all three converged. To her, details are not decorative. They are structural. They shape perception before a single word is spoken. But beyond aesthetics, her work is about feeling. She believes a brand should make someone pause. It should create tension, warmth, curiosity, desire. A menu should feel weighted with intention. A website should feel like entering a room. A space should hold you for a moment longer than expected.
At Casa del Somi, typography is treated like tailoring. Brands are edited with restraint and confidence. Every margin, material, and decision is considered not only for how it looks, but for how it makes people feel. Marie-Eve believes luxury is built quietly through precision, clarity, and emotional intelligence. Through knowing what to remove. Through understanding that one millimeter can change everything. Casa del Somi reflects her philosophy. Thoughtful design. Disciplined creativity. An uncompromising eye. A commitment to creating brands that are not only seen, but felt.
Core
Capabilities
Brand Direction
Verbal Identity
Visual Identity
Naming
Creative Concepts
Design Systems
Brand Touchpoints
Campaign Development
Digital Platforms
Content Direction
Editorial Copy
SELECT
CLIENTS
Bang & Olufsen
Byrose
Cedar Street Holdings
Carpette Multi Design
Céragrès
Dorsia
Dr. Emily Deane
GELCARE
InCasa
Kébecson
Marbella Marble
Masscon Construction
MOTTO
Maison Boulud
Orem Capital
Pissed “n” Broke Vintage
Ritz Carlton
SYNIA
Taglio
The Roan Edit
Vogue Hotel Montreal
OFFERINGS
& CAPABILITIES
BRAND STRATEGY & POSITIONING
VOICE + TONE DEVELOPMENT
LOGO & VISUAL IDENTITY
NAMING & CONCEPTUALIZATION
PRINT, EDITORIAL & DIGITAL DESIGN
PACKAGING, SIGNAGE AND COLLATERAL
CAMPAIGN SOURCING & PRODUCTION
WEB DESIGN & DEVELOPMENT
PHOTO + VIDEO
COPYWRITING
SELECT
CLIENTS
Bang & Olufsen
Byrose
Cedar Street Holdings
Carpette Multi Design
Céragres
Dorsia
Dr. Emily Deane
GELCARE
InCasa
Kébecson
Marbella Marble
Masscon Construction
MOTTO
Maison Boulud
Orem Capital
Pissed “n” Broke Vintage
Ritz Carlton
SYNIA
Taglio
Vogue Hotel Montreal
