Bang & Olufsen
Creative Direction, Brand Positioning & Experiential Development
Kebecson is the official Bang & Olufsen monobrand store in Montréal and has been a longstanding reference in high-end audio, smart home technology, and luxury integration systems for over 50 years. As the company evolved into its next generation, the objective became finding ways to modernize the brand image while preserving the expertise, heritage, and credibility that built its reputation over decades.
Casa del Somi collaborated closely with Kebecson across creative direction, experiential concepts, branding initiatives, partnerships, and cultural positioning with the intention of helping the company feel more connected to the current design and lifestyle landscape.
The work extended across multiple touchpoints including event concepts, PR initiatives, visual storytelling, newsletters, partnership development, collateral direction, and experiential activations. Casa del Somi also played a key role in helping position Kebecson not only as a technology retailer, but as a lifestyle and design-driven brand rooted in architecture, hospitality, and culture.
One of the major milestones of the collaboration was the conceptualization and production surrounding Bang & Olufsen’s 100-year anniversary event hosted at the Montréal monobrand store. The objective was to create an experience that felt elevated, intimate, and culturally relevant while attracting a younger and more design-conscious audience.
Throughout the collaboration, the focus remained on balancing innovation with legacy, evolving the visual language and overall perception of the brand without losing the trust, expertise, and history that define Kebecson’s identity. The result is a more refined and culturally connected presence that allows the company to continue evolving while remaining deeply anchored in its heritage.