INCASA
Incasa was envisioned as a brand rooted in warmth, hosting, and the art of living well. The objective was to create a visual identity that felt elevated and timeless while still maintaining a strong sense of intimacy and everyday beauty.
Casa del Somi developed the creative direction and visual identity surrounding the brand, including logo design, typography systems, color palette development, packaging direction, and overall aesthetic positioning.
Beyond branding, the collaboration also extended into product and furniture direction. Casa del Somi helped shape the overall universe of the brand through furniture curation, model selection, fabric choices, finishes, and the development of collections that felt aligned with the visual identity and lifestyle the brand wanted to embody. The objective was to ensure the products themselves felt emotionally connected to the brand world being created.
The direction leaned into a softer and more refined interpretation of contemporary lifestyle branding, drawing inspiration from European hospitality, vintage design books, natural textures, understated luxury, and the feeling of a beautifully curated home.
From the beginning, the intention was to create a brand universe that felt calm, emotionally driven, and visually cohesive across every touchpoint. Every detail was approached with sensitivity to atmosphere, materiality, and storytelling in order to make the brand feel both aspirational and deeply personal.
The final result feels warm, sophisticated, and intentionally understated, a brand designed to live naturally within people’s homes and everyday rituals.