SYNIA
SYNIA was conceived as more than a wellness platform. It was positioned as a state of being, a borderless ritual for modern travelers who expect discipline, elegance, and continuity wherever they land.
Casa del Somi developed the full brand identity from the ground up, including positioning, narrative direction, logo design, emblem creation, typography, color architecture, and the complete visual system. The objective was to create a wellness brand that felt refined, discreet, and culturally literate, enduring rather than trend-driven.
A sculptural serif wordmark anchors the brand with editorial authority, accompanied by a custom emblem logo inspired by movement, breath, and return. The identity balances softness and strength, heritage and modernity, discipline and sensuality.The typographic direction pairs Playfair Display with Garamond to create contrast and depth, while a palette of burgundy, sculptural brown, and softened neutrals expresses ritual, movement, and permanence.
Beyond aesthetics, the storytelling architecture positions SYNIA as wellness in transit, moving seamlessly from city to sea, from sunrise training to hotel check-in. Imagery direction draws from vintage athleticism, elevated leisure culture, and intimate travel moments to shape a brand world that feels curated and intentional.The result is a cohesive luxury wellness identity built to travel, confident, structured, and quietly powerful.