To mark Reitmans’ 100th anniversary, we creative directed and produced an intimate editorial film centered around an evening by Cath St-Laurent at Menu Extra.
The intention was never to simply document the dinner, but to translate its feeling. Every frame was designed to preserve the quiet conversations, thoughtful details, and effortless elegance that defined the experience. Guided by a cinematic, editorial approach, the film moves between authenticity and sophistication, capturing the celebration as it was felt, not just as it was seen.
The result is a timeless piece that honors Reitmans’ legacy while reflecting a modern, emotionally driven perspective on brand storytelling.