Céragrès
Céragrès approached the agency as a family business rooted in legacy and craftsmanship, seeking to refine its digital presence through a monthly social media retainer. While the company had long established authority within the industry, its online storytelling did not fully reflect the scale, expertise, and cultural relevance of the brand.
The mandate was clarity and consistency, to align perception with the true depth of the business and position Céragrès as both heritage-driven and forward-thinking. The repositioning focused on elevating visual cohesion, refining tone, and building a recognizable digital rhythm that felt polished yet human.
Through curated content, architectural storytelling, and disciplined art direction, materials were no longer simply shown, but contextualized. Projects were framed with intention, craftsmanship was highlighted with authority, and the brand’s Montréal roots were subtly reinforced across every touchpoint.
Built on consistency and long-term vision, the ongoing retainer transformed Céragrès’ social platforms into an extension of the showroom experience, confident, design-led, and anchored in family legacy.